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Cebu Pacific wins LinkedIn Best Employer Brand for third consecutive year

Lifestyle

Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, has been recognized as Best Employer Brand at the 2026 LinkedIn Talent Awards—marking its third consecutive win in the category for organizations with 5,000 to 10,000 employees. The annual awards recognize organizations that excel in attracting, engaging, and developing talent, highlighting those that build meaningful and lasting connections with their workforce. This recognition reflects CEB’s continued focus on building a strong employer brand through authentic storytelling, consistent engagement, and a clear articulation of its culture and values. “As we mark 30 years of Cebu Pacific, we’re clear on one thing: an employer brand isn’t built through campaigns—it’s built through everyday experiences. When people are proud to work here and proud to tell others why, that’s when you know you’re getting it right,” said Felix Lopez, CEB Chief Human Resources Officer. “At Cebu Pacific, our people don’t just work here—they build communities here. That sense of belonging is something you can’t manufacture, and we choose to nurture it every day.” At the core of this approach is CEB University, the airline’s in-house learning ecosystem. With eight specialized schools, it enables employees to continuously build skills, deepen expertise, and pursue defined career pathways across different functions and leadership levels. Another key part of its culture is the presence of 16 Juan CEB Communities (JCC)—self-organized, employee-led groups centered on shared interests and advocacies. These communities foster connection, inclusion, and purpose across the organization. One example is EmpowHER, which champions the growth and advancement of women through mentorship, collaboration, and leadership opportunities. CEB is also deepening its contribution to nation-building through its Juan Flight Closer to Home program, launched in May 2025. The initiative aims to encourage overseas Filipino aviation professionals to return home and continue their careers in the Philippines, bringing back global expertise while reconnecting with family and community. By opening pathways for Filipino talent abroad, the airline is helping strengthen the local aviation industry. CEB operates flights to 35 domestic and 26 international destinations across Asia, Australia, and the Middle East, and continues to invest in its people as a cornerstone of its long-term strategy.

Baguio prepares for El Niño

Baguio City

CRDRRMC advise LGU’s in the region to revisit, update their El Niño Local Action Plan   BAGUIO CITY, Philippines — The city government has begun preparing for El Niño as the country braces for a prolonged dry spell which weather experts say has the potential to develop into a severe one dubbed as “Super El Niño.” As early as April 7, Mayor Benjamin Magalong had directed the City Disaster Risk Reduction and Management Office (CDRRMO) under Engr. Charles Bryan Carame to begin preparations for the drought. Magalong issued the directive during the Management Committee meeting noting forecasts that the country may experience up to six months of drought conditions, with below-normal rainfall expected to start in June and potentially persist until December. He said there is a need for early planning and coordination to mitigate the impact of water shortages, especially on communities, industries and essential services. He also urged departments to implement water conservation measures and ensure that contingency plans are in place. Carame said they are now working closely with other city departments and national agencies to monitor developments and carry out preparedness measures to safeguard residents against the effects of the anticipated El Niño. (Aileen P. Refuerzo) Meanwhile, the Cordillera Regional Disaster Risk Reduction and Management Council (RDRRMC) is advising local government units in the region to revisit and update their El Niño Local Action Plan. This, as the Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA) officially raised its El Niño Southern Oscillation (ENSO) Alert and Warning System to “El Niño Alert” on April 22. It cited the high likelihood of its development in the coming month and possible persistence into early 2027, which may bring drier-than-usual conditions, including dry spells and droughts in some parts of the country. During the Pre-Disaster Risk Assessment (PDRA) meeting, Engr. Larry Esperanza of the Baguio Synoptic Station shared that conditions in the tropical Pacific remain neutral though with a 62 percent chance, El Niño is likely to emerge as early as June 2026 and may persist with an 83 percent chance through at least the end of 2026. Esperanza also reported that though the country is under the dry season, there is still a possibility of rains due to localized thunderstorms. PAGASA also forecasted around one or two tropical cyclones to develop or enter the Philippine Area of Responsibility for the month of May. The RDRRMC members looked into El Niño-related situational reports and preparedness measures from the different provincial and city local government units in the region through their local DRRM Councils and some preparedness/readiness updates from the council’s disaster response pillar chaired by the Department of Social Welfare and Development. OCD-CAR Regional Director and RDRRMC Chairperson Albert Mogol, in his guidance, shared by OCD-CAR Operations Officer Stephanie Trinidad, advised LGUs to prepare for the possible impact of El Niño and to revisit and update their local action plans as earlier as possible. The OCD provided information on the National El Niño Action Plan Framework and guidance for the updating of the regional and local action plans. It reminded the importance of preparedness measures focusing on water, food, and energy security, as well as on health and public safety. (Aileen P. Refuerzo and JDP/CCD-PIA CAR)    

Zoomanity Parks roll out free entrance promo for Moms this May

Region 3

SUBIC BAY FREEPORT — Families looking for a unique way to celebrate Mother’s Day can head outdoors as the Zoomanity Group launches a month-long promotion offering free entrance to mothers across its theme parks nationwide. Running from May 1 to 31, 2026, the special offer allows moms to enjoy complimentary admission when accompanied by at least three paying companions. The initiative aims to honor mothers by giving them a well-deserved break through fun-filled and nature-inspired experiences with their families. The promo is available at key destinations including Zoobic Safari, ZOORI (Zoological Park of Tarlac), Zoocobia Fun Zoo, Paradizoo, and Zoocolate Thrills. Visitors can look forward to a wide range of attractions—from close encounters with exotic animals and thrilling safari adventures to relaxing garden walks and interactive farm experiences. The parks offer an ideal setting for families to bond while enjoying the beauty of nature. According to President and CEO of the Zoomanity Group Robert Laurel Yupangco, the campaign is designed not only to celebrate mothers but also to encourage families to spend quality time together outside the usual routine. With Mother’s Day often marked by traditional celebrations, Zoomanity’s offering provides an alternative that focuses on shared experiences and lasting memories. Families are advised to book their visits in advance through the official website, www.zoomanitypayment.com, to secure their slots during the promo period.

Over 800 jobs open for Ilokanos at 2026 Labor Day fair

Region 1

By Caren Grace C. Carbonell and Jhemyca C. Asuncion   LAOAG CITY, Ilocos Norte, Philippines (PIA) — At least 875 job vacancies will be offered to job seekers in Ilocos Norte during the 2026 Labor Day Jobs Fair on May 1 at SM City Laoag. The event is spearheaded by the City Government of Laoag through its Public Employment Services Office (PESO) in partnership with the Department of Labor and Employment (DOLE). A total of 26 local and overseas employers will participate, representing industries such as retail, business process outsourcing, food services, healthcare, and construction. PESO Manager Shey Pia Agbaya encouraged job seekers—including fresh graduates and experienced workers—to participate in the hiring activity. “This is your opportunity to connect directly with employers and secure employment,” Agbaya said. Applicants are advised to bring multiple copies of their résumé, valid identification cards, and other required documents. They are also encouraged to register in advance through https://bit.ly/2026LDJFPRE-REG, although walk-in applicants will still be accepted. Agbaya also reminded applicants to come prepared for interviews, emphasizing that proper attire, confidence, and honesty may improve hiring chances. The jobs fair will also feature a one-stop government services center where job seekers can process documents and clearances, access skills training, and receive guidance on employment rights and benefits. Participating government agencies include the Department of Migrant Workers, the Department of Labor and Employment, and the Department of Social Welfare and Development, which provide labor protection, employment facilitation, and social assistance services. Support for overseas and local workers will also be provided by the Overseas Workers Welfare Administration, Social Security System, and Philippine Health Insurance Corporation (PhilHealth). For licensing, certification, and regulatory concerns, the Professional Regulation Commission, Civil Service Commission, and National Bureau of Investigation will be present. Skills development, digital services, and productivity programs will be offered by the Technical Education and Skills Development Authority, the Department of Information and Communications Technology, and the Employees’ Compensation Commission. Labor standards, dispute resolution, and wage-related concerns will be handled by the National Labor Relations Commission, Regional Conciliation and Mediation Branch, and the Regional Tripartite Wages and Productivity Board. The initiative supports the city government’s continuing efforts to expand local employment opportunities, aligned with the national government’s thrust to bring jobs closer to communities. (AMB/CGCC/JCA, PIA Ilocos Norte)

Baguio adopts economic continuity, resilience plan amid economic crisis

Baguio City

BAGUIO CITY, Philippines — The Baguio City Council approved and adopted the local Economic Continuity and Resilience Plan sought by Mayor Benjamin Magalong to ensure uninterrupted access to essential goods and services, stabilize the local market against price shocks, and protect vulnerable sectors and micro, small, and medium enterprises (MSMEs), during the regular session on April 20. This move is a response to ongoing global crises, particularly the fuel price hike resulting from geopolitical tensions in the Middle East. Magalong told the City Council that an economic downturn is being experienced amid national and global crises, warning that the situation may be worse than the COVID-19 pandemic. To strengthen the city’s resilience against a possible recession, Magalong said the plan will serve as a roadmap for economic activities over the next few years. “Before, our Gross Domestic Product at the national level was at the average of 6.0%. However, last year, the economy started experiencing a down trend. In the fourth quarter of 2025, our GDP already fell to 3.0%, with an average of 4.0% for 2025. For this year, it is expected that in the first quarter, our GDP will be below 2.0% due to weak consumer and government spending, with the downward trend expected to continue through the second and third quarters,” Magalong said. Magalong’s statement was consistent with the presentation of the City Budget Office on the city’s projected revenue for fiscal years 2026 to 2028. The city’s total income for FY 2026 is estimated at P3.5 billion, an increase from P2.6 billion in 2025, with local tax revenue and National Tax Allotment (NTA) having the biggest increase. However, total income is projected to decline to P3.3 billion in FY 2027 before slightly increasing to P3.4 billion in FY 2028. City Budget Officer Atty.Leticia Clemente said, this financial projection means the city will not be able to keep up with its growing needs while also cushioning the economic impact of the ongoing fuel and energy crisis. To remedy this, she said the executive offices are looking into the possibility of incorporating the resiliency and continuity plan into their respective budgets reviewing their projects/programs/activities (PPAs). Through collaboration among stakeholders in the tourism industry, the transport sector, MSMEs, civil society organizations, barangays, regional line agencies, and the city government’s department heads, this plan was created to ensure Baguio City’s economic stability and resilience amid emerging global challenges and disruptions. According to Arch. Donna Tabangin, head of the City Planning, Development, and Sustainability Office (CPDSO), Baguio City’s economy is highly service-driven, with services accounting for 71.7%. She said the continuity and resilience plan was formulated taking into account key economic drivers such as retail and trade, finance and business services, real estate, tourism and hospitality, and education and professional services. The plan aims to address the most probable and high-impact disruptions such as inflation and fuel price shocks, supply chain disruptions, power and water interruptions, tourism decline, financial crises, disasters, and pandemics. Under the plan, four priority levels are identified. Priority Level 1 receives first funding, first attention, and first protection. This level covers energy and water continuity programs such as solar and backup systems for critical facilities, load prioritization, barangay-level solar energy systems, rainwater conservation and recycling systems, emergency rationing protocols, and bulk water and alternative supply sources. Mobility/logistics (transport and fuel) and food supply stability are also under Priority Level 1. Programs under these areas include fuel prioritization, public transport subsidy, logistics system (delivery hubs), food price monitoring, rice distribution, local and regional food sourcing, and food assistance. Priority Level 2 covers MSMEs and employment, tourism, and digital infrastructure with programs such as MSME financing plus subsidies and incentives, emergency employment program or cash-for-work, skills training, digital payments, ISP redundancy, smart monitoring systems, domestic tourism campaigns, discounts for tourism enterprises and recovery activities, even-driven economy plus circular practices, and enhancement of the Baguio website VISITA. Financial stability and financing are classified under Priority Level 3 aimed at ensuring the local government remains financially capable of fulfilling its mandate. Programs under this level include revenue protection, cash flow forecasting, austerity measures, budget flexibility, expansion of local economic enterprises, public-private partnerships for projects, and the development of new income sources. Priority Level 4 focuses on building long-term resilience, with particular emphasis on the circular economy, waste-to-resource initiatives, renewable energy expansion, and urban agriculture and localization. The plan sets the following investment framework: Priority Level 1, P948.2 million; Priority Level 2, P58.1 million; Priority Level 3, P96.8 million; and Priority Level 4, P8.5 million, with a total average annual budget of P1.11 billion. Tabangin concluded that, if the plan is successfully implemented, the city will achieve stable employment and income, continuous business operations, stable prices and supply, strong LGU revenue base, sustained economic growth, and social and economic stability. (Jordan G. Habbiling)

Zambales Gov. Ebdane lauds ex-rebel members, allies returning to fold of law

Region 3

By Ruben A.Veloria   CAMP OLIVAS, Pampanga, Philippines – “The time should not come when Filipinos will shoot among ourselves,” this was what Zambales Gov. Hermogenes Ebdane Jr. said during the mass oath taking of rebel returnees of allegiance to government. Gov. Ebdane, the concurrent Chairman of the Regional Peace and Order Council (RPOC), was invited to inspire with his message the 64 former members and supporters of the communist guerilla movement or Underground Mass Organizations (UGMO) who surrendered to government forces in different occasions. “I hope this shall continue for good,” the governor said, and added, “Ako ay natutuwa dahil sa muli inyong pagtitiwala sa ating pamahalaan na bukas-palad kayong tutulungan na makabalik sa inyong normal na pamumuhay.” “Hindi dapat dumating sa pagtkakataon na tayong mga Pilipino ang maglalaban-laban,” Ebdane said. Mentioning that the problem started with misunderstanding regarding religion, culture and ideology. And because of conflicts many were neglected. “But it is now different.” Gov. Ebdane invited by Police Regional (R3) Director P/BGeneral Jess B. Mendez as he believe that the presence of RPOC Chairman, would greatly inspire the returnees as they reintegrate into the mainstream of the society. Meanwhile, BGen. Mendez said the national government, through its armed agencies especially the Philippine National Police, with Regional Task Force to End Local Communist Armed Conflict (RTF-ELCAC), was able to conduct intensified community legal engagements and localized peace engagement. “These engagements resulted in a significant number of UGMO members and supporters to return to the fold of the government,” said Gen. Mendez. Also present during the ceremony was former KADAMAY member Francisco Santiago, KADAMAY or Kalipunan ng Damayang Mahihirap is considered the largest militant alliance of urban poor organizations in the country, advocating for housing for the poor, livelihood, and social services. After the ceremony, a Serbisyo Caravan also been held at the multi-purpose hall of Camp Olivas to assist the returnees to help themselves normalized their lives and families easier. The caravan was participated in by technical staff from Department of Agriculture, Dept. of Trade, DSWD, TESDA, DOH3, DENR3, CHED, SSS, DOLE, PHILHEALTH, and NBI-3.  

Nueva Vizcaya, China explore sisterhood pact, agricultural cooperation

Region 2

By Rachel Magday   NUEVA VIZCAYA, Philippines -‘ Nueva Vizcaya officials and the Chinese Consulate in Laoag have discussed a possible sisterhood agreement with a province in China, along with potential cooperation in agriculture, tourism and people-to-people exchanges. The proposals were raised during a courtesy call by Li Xiaoyan, consul and head of the Chinese Consulate in Laoag, on Gov. Atty. Jose V. Gambito at the provincial capitol on Monday,April 27. Vice Gov. Eufemia Ang Dacayo, members of the provincial board and provincial department heads also attended the meeting, which focused on possible Chinese assistance for Nueva Vizcaya’s agriculture and tourism sector. Areas of cooperation discussed included the sharing of best practices, provision of farm machinery and technical assistance to help local farmers adapt to emerging agricultural technologies and trends. Li said the discussions could help strengthen relations between Nueva Vizcaya and China, particularly through exchanges in culture, development and local governance. “I hope we can deepen our understanding and friendship, and we can explore many more collaborations like people-to-people exchange,” Li said. Li also praised Nueva Vizcaya, describing the province as beautiful, and invited its residents to visit China to observe development projects. She said the consulate could extend assistance to those applying for Chinese visas. Gambito welcomed the proposed cooperation, saying outside support would help the province pursue development programs, particularly in agriculture and tourism. “Nueva Vizcaya is not one of the richest provinces in the region, so we welcome any outside assistance that can help our people,” the governor said. Gambito also thanked Li for visiting the province, noting that she was the first Chinese official to pay a courtesy call on the provincial government of Nueva Vizcaya. He said the provincial government hoped the prospective partnership would provide technical support, resources and possible funding assistance for priority projects. The visit ended with an exchange of tokens of gratitude between Gambito and Li, symbolizing the two sides’ interest in pursuing further cooperation. Gov. Gambito said the proposed sisterhood agreement and areas of cooperation would still be subject to further discussions and coordination between the provincial government and the Chinese Consulate.  

‘To our student workers, watch out for corruption’- Magalong

Baguio City

BAGUIO CITY, Philippines  – Instead of the usual advice to do good or prove yourself, Mayor Benjamin Magalong asked student grantees to be watchdogs against corruption or any wrongdoing in their assigned areas. Magalong led the swearing-in of about 151 grantees of the 2026 Special Program for the Employment of Students (SPES) on April 13. “If you see or know of any illegal activity or transaction, do not hesitate to report it to me. My office is open to receive you,” he told the students during a simple induction program. According to Magalong, during the one-month tenure of the students in the city government, they can gain first-hand experience in the work systems of various departments. Based on this experience, they will be able to tell whether or not City Hall is worthy of its status as a model of quality service and good governance, he said. “Through you, we will know if we are worthy of our ISO 9001:2015 certificate and reputation for good governance. Above all, we also count on you to tell us whether or not there is corruption in our offices,” Magalong told the students. The city achieved its recertification to ISO 9001:2015 after passing a recent external audit conducted by third-party auditor SGS Philippines Inc. The auditing firm confirmed that the city’s processes and services continue to meet the standards of the Quality Management System (QMS) and maintain its dedication to quality service, which led to the awarding of the ISO certificate on April 13, 2026. The SPES grantees are the first of two batches of student workers to be employed in the city this year through the Public Employment Service Office of the City Mayor’s Office. The next batch of 149 students will begin their positions next month.

Cebu Pacific inaugurates modern training facility for Pilots, Cabin Crew

NCR

MANILA, Philippines — Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, on Monday, April 27, unveiled its new state-of-the-art training facility for pilots and cabin crew, reinforcing the airline’s continued investment in the future of Philippine aviation industry through capacity building and operational excellence. The Cebu Pacific Training Academy in Parañaque City is a purpose-built facility aimed at providing high-quality, hands-on, and experience-based training for prospective aviation professionals. It is one of the first centralized, modern aviation training facilities of its kind in the country. Covering 1,685 square meters, the Cebu Pacific Training Academy is equipped with Airbus A330 and ATR door trainers, cabin mock-ups, slide trainers, as well as classrooms and equipment rooms that allow prospective pilots and cabin crew to experience scenario-based and practical training straight from the airline’s highly capable instructors. CEB Chairman Lance Gokongwei, Chief Operations Officer Javier Massot, and Civil Aviation Authority of the Philippines Director General Ret. Lt. Gen. Raul Del Rosario led the inauguration of the training facility. “The Cebu Pacific Training Academy reflects our strong commitment and investment in the Philippines and its aviation industry. This facility allows us to stay focused on what matters most: operational excellence, service consistency, and nation-building,” said Massot. “With this facility, we also seek to contribute meaningfully to the advancement of aviation training standards in the Philippines, and to help raise a generation of more capable and future-ready aviation professionals.” To support aspiring aviation professionals, CEB revived its Cadet Pilot Program in 2024 in partnership with Cebu-based flight training school Airworks Aviation. The program provides prospective pilots with high-quality training, structured mentorship, and a clear pathway to employment with the airline. As of April 2026, the program has produced its second batch of pilot graduates. CEB has also been conducting cabin crew recruitment activities across its key hubs nationwide to support its growing operations, focusing on building a pool of well-trained and service-oriented crew members. The airline currently operates the widest network in the Philippines, serving 35 domestic and 26 international destinations across Asia, Australia, and the Middle East.      

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