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SBMA, BJMP R3 to assist PRLs blend with workforce

Region 3

Subic Bay Freeport, Philippines – A partnership that will help Persons Restored of Liberty (PRLs) blend back into the country’s workforce was signed between the Subic Bay Metropolitan Authority (SBMA) and the Bureau of Jail Management and Penology Regional Office III (BJMPRO-III). SBMA Chairman and Administrator Eduardo Jose L. Aliño signed the Memorandum of Agreement (MOA) on the Workplace Reintegration Program for Persons Restored of Liberty (PRLs) with BJMP Region 3 Director Jail Chief Superintendent (JCSupt) Ma. Annie A. Espinosa, at the SBMA Administration Building on June 4, 2026. SBMA Senior Deputy Administrator Atty. Ramon O. Agregado, SBMA Labor Department Manager Atty. Melvin Varias, BJMPPO Zambales administrator JSupt Ferdinand G. Malabo, and officials of the Olongapo District Jail witnessed the signing. Aliño said that the agreement establishes a Workplace Reintegration Program to enhance public safety and extend rehabilitative or reformative efforts to PRLs or those released from incarceration. “Personally, I am a firm supporter of programs that aim to reintegrate PRLs as reformed and productive members of mainstream society. I strongly believe that it is not only our civic responsibility but more importantly, a just and humane act of service to our fellowmen,” he said. The program facilitates social mainstreaming and productivity by creating employment opportunities within the Subic Bay Freeport Zone through qualified skills-matching. Last year, the SBMA also entered into an agreement with the Department of Justice-Parole and Probation Administration (DOJ-PPA) for a workplace reintegration program for parolees, probationers, and pardonees. “In fact, that partnership or agreement made the SBMA the first government-owned and controlled corporation to support the DOJ-PPA’s workplace reintegration plan. Among our earlier initiatives toward this end was the promotion of inclusive employment,” Aliño said. Meanwhile, Espinosa said the agreement is a significant step toward strengthening the PDL’s reintegration into society. She added that the activity emphasizes both institutions’ shared commitment to support reformation beyond incarceration by creating pathways to meaningful and sustainable employment. “By opening doors to legitimate work opportunities, the agreement seeks to empower PDLs with dignity, purpose, and a renewed sense of responsibility as they transition back into society,” she cited. “Through this milestone partnership, the BJMPRO-III and the SBMA reaffirm their dedication to transforming lives, fostering hope, and creating a more inclusive community where reformation is matched with real opportunities for growth and success.”              

P20-M PSC grant boosts athletes quarters project

Sports

BAGUIO CITY, Philippines — Mayor Benjamin Magalong expressed his gratitude for the ₱20 million funding support from the Philippine Sports Commission (PSC), led by Chairman John Patrick “Pato” Gregorio, saying that it will help complete the city’s athletes’ quarters, a project that had previously faced funding shortages. Magalong also shared that the city has submitted a proposed ₱50 million program of work to the Philippine Sports Commission. The proposal includes the rehabilitation of the swimming pool at the Athletic Bowl and the installation of a heating facility to improve training conditions for swimmers. Plans are also underway to develop the city’s athletic bowl into a regional training center, creating more opportunities for both local and national athletes and strengthening sports development efforts across the region. Philippine Sports Commission (PSC) Chairman John Patrick “Pato” Gregorio visited Baguio City and reaffirmed his strong commitment to sports development and youth empowerment. During the Flag Raising Ceremony held on June 8, 2026, at Baguio City Hall, Chairman Gregorio delivered an inspiring message highlighting Baguio’s role as a transformative city and a model for sports excellence in the Philippines. In support to the city’s dedication to athletics and sports development, the Philippine Sports Commission donated ₱20 million to support Baguio City’s sports programs and initiatives. Baguio City Mayor Benjamin Magalong, together with other city officials, formally received the check on behalf of the city government. The funding will help enhance local sports facilities, nurture aspiring athletes, and further strengthen Baguio’s position as a premier sports tourism and training destination. In addition to the financial assistance, the PSC also donated basketballs and volleyballs for distribution to barangays, reinforcing its mission of bringing sports closer to communities and creating more opportunities for young Filipinos to participate in sports and physical activities. This support underscores the PSC’s commitment to empowering local government units and investing in grassroots sports development. Through continued collaboration and investment, Baguio City remains a shining example of excellence in Philippine sports and youth development. – Ariel Biala    

Cebu Pacific wins Marketing Team of the Year, Grand Prix at Tambuli Awards

NCR

Cebu Pacific (PSE: CEB) received three major honors at the 2026 Asia Pacific Tambuli Awards on June 5, earning recognition for its purpose-driven marketing initiatives that promote tourism, cultural preservation, and community development. The airline was named Marketing Team of the Year for its “Fly to Your Happy Philippines” campaign and received two awards for “Flight Patterns”, including a Grand Prix in the Builders of Society – Arts, Culture, and Heritage category, and a Silver award in the Builders of Society – Tambuli Origins category. Organized by the University of Asia and the Pacific, the Asia Pacific Tambuli Awards is an annual program that recognizes brands, organizations, and individuals that achieve business success while creating a positive impact on society. “Since the beginning, Cebu Pacific’s vision has always been to help build a stronger Philippines by connecting communities, celebrating cultures, and creating opportunities through travel. We thank our partners for helping us bring this vision to life through campaigns that put the Philippines on the global tourism map,” said Candice Iyog, CEB Chief Marketing and Customer Experience Officer. “This recognition reenergizes us to create even more meaningful impact with the communities, partners, and teams we work with.” The Marketing Team of the Year award recognizes teams that demonstrate outstanding collaboration, creativity, and excellence in developing and executing purpose-driven marketing programs. The CEB Marketing team, led by its director Michelle Eve De Guzman, is only the second winner of the category after it was first awarded last year. CEB earned the distinction through “Fly to Your Happy Philippines”, a campaign that leverages traveler insights from different countries to showcase the diverse ways people experience happiness when traveling to the Philippines. As part of the campaign, CEB became the first Philippine company to take over Dubai’s Burj Khalifa with a “Fly to Happy, Fly to the Philippines” lights and sound display. CEB also launched various activations at Bondi Beach in Sydney, Australia, Shibuya Crossing in Tokyo, Japan, Seongsu neighborhood in Seoul, South Korea, and Orchard Road in Singapore which showcased the warmth of Filipino hospitality and the country’s diverse destinations to a global audience. The success of the campaign underscored the extensive work undertaken by the CEB Marketing team, from consolidating global insights and coordinating with international government organizations to collaborating with marketing and media agencies, as well as international influencers. These efforts helped bring the Philippines closer to travelers from the airline’s 15 international markets. Meanwhile, “Flight Patterns” received the Grand Prix for Builders of Society – Arts, Culture, and Heritage, the highest honor for this category which recognizes initiatives that foster appreciation and awareness of culture and creativity, as well as the Silver Award for Builders of Society – Tambuli Origins, which honors campaigns that highlight and preserve local traditions, values, and cultural identity. “Flight Patterns” brought traditional weaving heritage into everyday travel spaces through scannable QR codes placed on billboards along major thoroughfares, at airports nationwide, and in select magazines, shining a light on the Filipino weaving communities and artisans whose stories inspired the campaign. Each code features five weaving traditions from across the country: Ilocos Norte’s Binakol, Occidental Mindoro’s Ramit, Iloilo’s Hablon, Antique’s Patadyong, and Basilan’s Tennun. Scanning the codes allowed travelers to learn more about each weave, the destinations where they originate, and the communities that make them, sparking greater appreciation for the rich weaving traditions and artisans that continue to keep this important part of Philippine culture alive. The campaign was made possible through collaborations with key partners, including the Department of Tourism, and the Department of Science and Technology – Philippine Textile Research Institute. This latest recognition builds on CEB’s strong showing at the Tambuli Awards. In 2024, Iyog was named Chief Marketing Officer of the Year, recognizing her leadership in advancing the airline’s purpose-driven marketing initiatives.        

Baguio supports Smoke-Free and Vape-Free Environment Bill

Baguio City

BAGUIO CITY, Philippines – The Baguio city government has supported the proposed Smoke-Free and Vape-Free Environment Bill filed by Albay 1st District Rep. Krisel Lagman, calling it a significant step toward strengthening public health protection nationwide. Mayor Benjamin Magalong said the bill is a timely and necessary step that will build on the efforts of local government units like Baguio City which has long been recognized for its leading smoke-free policies. He said, “I have always believed that we must do what is right. This principle has shaped our governance in Baguio, especially in our long-standing commitment to protect public health and promote a smoke-free environment. According to Magalong, Baguio’s smoke-free program was built through decades of consistent policy action, including the enactment of anti-smoking ordinances, stronger local laws, executive issuances, and ongoing enforcement campaigns. He said the city’s experience has shown that smoke-free and vaping-free policies are effective in reducing exposure to secondhand smoke, protecting youth from nicotine addiction, and creating healthier public spaces. The proposed national measure aims to institutionalize smoke-free and vaping-free environments in public places and workplaces, harmonize policies nationwide, and strengthen local enforcement efforts. Magalong emphasized that while the local initiative, a unified national framework is needed to close the implementation gaps and ensure uniform protection for all Filipinos. The city, through the Smoke-Free Baguio Task Force, joined in the formal filing of the bill in the House of Representatives on June 1 with members of the Philippine Smoke-Free Movement. Magalong said the city is proud to have its anti-smoking ordinance recognized as a pioneering law that served as a model for other local governments and is now helping shape the proposed national law. “The right to clean air and public health must be protected not only locally but also nationwide,” the mayor said, adding that Baguio is ready to share best practices and lessons learned to support the implementation of the measure once it becomes law. The bill aims to provide stronger protection against cigarette smoke and vape aerosols in all public places, especially in areas frequented by children and youth.              

QMMC specialists to conduct free gynecologic procedures in Nueva Vizcaya

Region 2

By Rachel Magday   NUEVA VIZCAYA, Philippines — Specialist doctors from the Quirino Memorial Medical Center (QMMC) will conduct a two-day medical mission at the Region 2 Trauma and Medical Center (R2TMC) on June 10 and 11, providing free minimally invasive gynecologic procedures to selected patients in the province. Dr. Jane Publico of the R2TMC Department of Obstetrics and Gynecology said the medical mission will focus on laparoscopy and hysteroscopy, procedures used to diagnose and treat certain conditions affecting the female reproductive system. Publico relayed the details of the medical mission during a courtesy call on Gov. Atty Jose V. Gambito, together with the nine QMMC doctors who will perform the procedures. According to Publico, 16 Nueva Vizcaya residents are scheduled to undergo the procedures during the two-day mission. She clarified that walk-in patients cannot be accommodated, as those included in the medical mission had already undergone prior diagnostic evaluation and screening. Publico said minimally invasive gynecologic procedures are performed through small incisions or natural body openings, reducing the need for traditional open surgery. Compared with conventional surgery, she said these procedures usually result in less pain, smaller scars, shorter hospital stays, faster recovery and a lower risk of complications. Publico said laparoscopy is a procedure that allows doctors to examine and treat problems in the pelvic area through a small incision in the abdomen. Hysteroscopy, meanwhile, allows doctors to check and treat conditions inside the uterus through a thin instrument inserted through the cervix, she said. The procedures will be provided free of charge. Publico said similar procedures may cost more than P50,000, especially for patients without PhilHealth coverage. Publico thanked the office of Gov. Gambito for shouldering the accommodation of the visiting doctors from QMMC. She also expressed hope that the medical mission would become an annual activity at R2TMC through the continued partnership of the hospital and the provincial government. Publico said the initiative would benefit Novo Vizcayanos who need advanced gynecologic care, especially since no hospital in Nueva Vizcaya currently offers this type of minimally invasive gynecologic procedure.

Globe, MSEUF partner for first on-campus cell site in Lucena

Region 4

New infrastructure to strengthen connectivity for students, communities, local businesses, and public institutions   LUCENA CITY, Philippines — Globe and Manuel S. Enverga University Foundation (MSEUF) formed a strategic partnership through the signing of a Memorandum of Agreement (MOA) for Globe to build its first on-campus cell site in Lucena.  This marks a significant step in expanding reliable connectivity in Southern Luzon and supporting digital inclusion in the local communities. Globe’s new investment will improve network coverage within the MSEUF campus and surrounding areas, providing stronger and more reliable connectivity for students, educators, residents, businesses, and public institutions that increasingly rely on digital access for everyday activities. MSEUF, regarded as one of the top universities in Quezon Province, is known for its accredited academic programs, strong information technology and criminology education, and its role in advancing innovation and academic excellence in the Southern Tagalog region. It also boasts of having the largest library in the region, a unique distinction of the university. The MOA signing was attended by MSEUF President and Chief Operating Officer Naila E. Leveriza, Globe Territory 5 team representatives, and Globe partners. The on-campus cell site is expected to help create a more connected learning environment where students and faculty can better access online learning platforms, research tools, cloud-based applications, artificial intelligence, and communication channels essential for modern education. Reliable internet connectivity has become a critical enabler of academic continuity, collaboration, skills development, and future-ready learning, particularly as schools continue integrating digital technologies and artificial intelligence into classrooms and student services. For students, improved connectivity can support access to virtual classes, digital libraries, online examinations, learning management systems, and research resources. Enhanced network access can also strengthen communication between students, teachers, and administrators for academic requirements, announcements, and campus services. Beyond the campus, the project is expected to benefit nearby communities by improving mobile connectivity for residents, workers, commuters, parents, and visitors who rely on mobile internet for communication, online transactions, remote work, and access to information and emergency services. The initiative also supports local government units and public institutions in strengthening digital public service delivery, emergency response coordination, disaster preparedness, and community information dissemination through more reliable digital communication channels. Small businesses and micro-entrepreneurs around the university community may likewise benefit from enhanced mobile connectivity. Improved internet access can help sari-sari stores, food vendors, transport operators, and local merchants adopt digital payments, manage online orders, access e-commerce platforms, and communicate more efficiently with customers. “We are happy with the support of MSEUF to allow its students and faculty to  bring 21st century learning to Lucena.  The infrastructure we bring will deliver reliable connectivity to where it matters most: schools, communities, businesses, and young Filipinos preparing for the future,” said Darius Delgado, Chief Commercial Officer at Globe. “We are building stronger network access in Lucena and laying the foundation for digital learning, local economic growth, along with youth empowerment.” The partnership reflects Globe’s broader efforts to expand connectivity across different parts of the Philippines, particularly in communities where digital access plays an increasingly important role in education, livelihood, public service, and economic participation. Supporting future-ready talent and digital citizenship Beyond network expansion, Globe and MSEUF will also explore future collaboration opportunities in next-generation networks, cybersecurity, data analytics, internships, mentorship programs, industry projects, and curriculum support. These initiatives aim to help bridge academia and industry while preparing students with skills relevant to the evolving digital economy. The MSEUF campus will also be integrated into Globe’s Digital Thumbprint Program (DTP) and its youth-led initiatives. Through DTP, Globe promotes responsible digital citizenship, cybersecurity awareness, online safety, and the responsible use of technology among students. The partnership underscores Globe’s commitment to advancing digital inclusion, strengthening community connectivity, empowering the youth, and supporting local development through technology.    

SBMA allots 800-sq,meter space for LEC initiatives

Region 3

Subic Bay Freeport, Philippines – The Subic Bay Metropolitan Authority (SBMA) has allotted 800-square meters of land to be utilized by the Bases Conversion and Development Authority (BCDA) for the Luzon Economic Corridor (LEC) initiatives. SBMA Chairman and Administrator Eduardo Jose L. Aliño and BCDA President/ CEO Joshua M. Bingcang formalized this pact in a Memorandum of Agreement (MOA) at the SBMA administration building on June 3, 2026. SBMA Senior Deputy Administrator for Support Services Atty. Ramon O. Agregado and BCDA Senior Vice President for Conversion and Development Group Engr. Mark P. Torres witnessed the signing of the MOA along with officials and employees from both agencies. Aliño stated that the designated area will serve as a workspace for BCDA officials and employees involved in official duties throughout the construction of the Subic-Clark-Manila-Batangas (SCMB) Railway Project and the Subic-Clark-Tarlac Expressway (SCTEX) interchange expansion. “We are delighted to have you join our community. This partnership is more than just us lending you a parcel of land. It is a commitment to building a vibrant, supportive, and sustainable home for your staff. We look forward to ensuring that their living experience here is not only comfortable but truly enriching,” Aliño said. Meanwhile, Bingcang said that this prepositioning of BCDA officials and staff is part of the agency’s thrust to ensure that the BCDA’s assets in Bataan accelerate investments and development activities in the region. He added that these combined developments are expected to boost investment inflows further and increase personnel movement and operational demands in and around the Subic-Bataan-Clark growth area. The agreement signed by the two agencies stipulates the use of an approximately 800-square-meter vacant residential lot located between Lots 95 and 97 Corsair Street, West Kalayaan, Kalayaan Heights District, Subic Bay Freeport Zone. The allocation was approved by the SBMA Board of Directors through Resolution No. 25-07-1360 dated July 10, 2025, subject to the terms and conditions of the MOA and applicable SBMA rules and regulations. The said arrangement supports inter-agency cooperation in advancing national government infrastructure priorities and strengthening the BCDA’s operational presence within the Subic-Clark-Bataan development axis.          

Naga to strictly enforce Oplan Disiplina as classes resume

Region 5

NAGA CITY, Philippines — The City Government of Naga will strictly enforce its Oplan Disiplina starting Monday, June 8, 2026, as classes in public and private elementary and secondary schools resume for School Year 2026–2027. This developed after Mayor Leni Robredo directed the Public Safety Office (PSO) to intensify traffic management efforts, particularly along major thoroughfares and school zones, to ensure the safety of students and the smooth flow of vehicles during the opening of classes. Public Safety Office Executive Director Renne Gumba said his office, in coordination with the Traffic Enforcement Unit of the Naga City Police Office (NCPO), will deploy personnel along major thoroughfares and in areas near schools. Gumba warned motorists against driving under the influence of alcohol. He said traffic enforcers are now equipped with breath analyzers, which are essential in determining whether a driver should be arrested or charged for violating traffic laws. According to Gumba, motorists found driving under the influence of alcohol will not only be issued citation tickets but may also face criminal charges that could result in imprisonment. He added that all forms of transport and mobility, including private vehicles, bicycles, e-trikes, and tricycles, will be closely monitored to ensure the smooth flow of traffic and prevent congestion. The PSO will likewise strictly enforce regulations on pedestrians, who are required to use designated walkways and pedestrian lanes. Gumba also said that the PSO and police personnel are set to use speed guns to monitor whether motorists are complying with prescribed speed limits. He noted that the devices will help reduce road crash incidents in the city. Appropriate signage will also be installed to inform motorists of speed limits in specific areas. To strengthen the campaign against illegal parking, around 200 wheel clamps are expected to be delivered to the city government. Deputized barangay officials have already undergone training and orientation on the proper use of wheel clamps and the corresponding enforcement procedures. Gumba also disclosed that the city government is considering proposals from private towing companies interested in providing towing services in Naga. He said the city already has a towing ordinance in place and that interested operators may formally present their proposals or apply for accreditation with the Sangguniang Panlungsod. The proposed partnership aims to further enhance the enforcement of traffic and parking regulations in the city. Street vendors occupying roadsides will likewise be monitored to ensure that they are operating only within their designated areas and are not causing obstructions along public roads. As part of the campaign against non-compliant businesses, Gumba said the city government will not hesitate to padlock establishments operating without mayor’s permits or other required documents. He further emphasized that, aside from securing the necessary business permits and clearances, all business establishments in the city are required to install closed-circuit television (CCTV) cameras as part of the city’s safety and security measures. I via Jason Neola, CMO-Public Information Division head.        

SM City Baguio continues Brigada Eskwela support at MLQ Elementary School

Baguio City

  Employee volunteers participated in clean-up and preparation activities within the school grounds to help provide a more welcoming and conducive learning environment for students and teachers. The initiative forms part of the mall’s continuing community efforts in support of education and school readiness. Beyond preparing classrooms and shared spaces, the activity also highlights the importance of collaboration between schools, private organizations, and the community in creating better learning environments for students. For SM City Baguio, Brigada Eskwela has become more than an annual volunteer activity, but also a continuing partnership with the school community through the years. Through initiatives such as Brigada Eskwela, SM City Baguio continues to support meaningful community programs that contribute to education, volunteerism, and shared responsibility for the next generation.    

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