Nueva Vizcaya earns multiple honors at the ATOP Pearl Awards
Region 2By Rachel Magday The provincial government of Nueva Vizcaya led by Gov. Atty. Jose V. Gambito, garnered multiple honors at the Association of Tourism Officers of the Philippines (ATOP) Pearl Awards during the 26th ATOP National Convention at Hotel Supreme in Baguio City on Oct. 2, highlighting the province’s strong momentum in culture and tourism promotion. Competing in a field that drew roughly 600 local government units across various categories, the province was named first runner-up for Best Tourism Promotions Video and second runner-up for Best Tourism Promotions Brochure. It also placed second runner-up for Best Event Hosting for the R2 Synergy Summit, spearheaded by the Cagayan Valley Regional Tourism Council chaired by Ruth R. Padilla, which gathered key stakeholders to discuss sustainable tourism and community development. Gov. Gambito expressed delight over the province’s wins, saying: “Tourism is a top priority of my administration. These ATOP honors validate our push for sustainable, community-based tourism—supporting farmers, weavers, and MSMEs—so every Vizcayano benefits from culture- and nature-led growth.” The winning brochure, “Vibe in Nueva Vizcaya,” highlights where to eat and what to buy, features celebrations such as the Grand Ammungan Festival, maps tourism circuits in the north and south districts, and includes a QR code that consolidates the province’s tourism offerings. The recognized video, “KAPELing ka Mamasyal, Aroma of the Beauty etched in History and Nature,” spotlights coffee as a signature draw, linking the province’s booming coffee industry to local livelihoods, heritage, and scenic landscapes through farm-to-cup experiences and community roasters. Provincial Tourism Officer Marichelle O. Costales and CVRTC chair Ruth R. Padilla,who also head the NV Provincial Tourism Council accepted the awards on behalf of the province. This marks the third consecutive year Nueva Vizcaya has been recognized at the ATOP Pearl Awards. In the municipal category, Kasibu earned first runner-up for Best Tourism Souvenirs (Non-Food) with “Mun-abol — The Living Legacy of Kasibu’s Indigenous Weaving Traditions,” and first runner-up for Best Tourism Promotions Brochure for “Kasibu: A Journey Through Our Food, Place, and Culture with Augmented Reality.” The ATOP Pearl Awards, organized annually by ATOP in partnership with the Department of Tourism, honor outstanding tourism initiatives and best practices by LGUs and stakeholders, promoting sustainability and celebrating the Philippines’ natural and cultural attractions.










