The Philippines’ Grill Expert, Mang Inasal crowned as champion of the Grand Floral Float Medium Category at the 2025 Panagbenga Festival in Baguio City.

In partnership with the Department of Tourism-Cordillera, Mang Inasal proudly carried the banner of its “Love the Flavors, Love the Philippines” campaign — celebrating the country’s rich food culture that brought families together and gave travelers a true taste of home.

The breathtaking float paid tribute to the Cordilleras, featuring the world-renowned Rice Terraces—a living testament to Filipino ingenuity—and the enchanting Butterfly Sanctuary of Baguio, symbolizing renewal and vibrant tourism.

And just like these landmarks, Mang Inasal became a must-experience for tourists, serving up the authentic flavors of the Philippines with every plate of its signature Chicken Inasal, Pork BBQ, Palabok, Lumpiang Togue, and Extra Creamy Halo-Halo!

As the fastest-growing brand in Southeast Asia and the strongest brand in the Philippines, Mang Inasal stood proudly —not just as a homegrown success, but as a champion of gastronomy tourism.

The festival celebrated the flavors, the culture, and the vibrant destinations that made Filipinos truly proud to say: Love the Flavors, Love the Philippines.

List of winners of  this year’s Panagbenga Grand Floral Float Competition.

Large Float Cataegort:

Grand Champion: Jollibee

2nd Place: McDonald’s

3rd Place: Tourism Infrastructure and Enterprise Zone Authority (TIEZA)

Medium Float Category:

Grand Champion: Mang Inasal

2nd Place: Zaparita’s Garden

3rd Place: Chowking PH

Small Float Category:

1st Place: Zaparita’s Garden

2nd Place: Wood Rock and Flowers Group

3rd Place: Wilcon Depot