Globe affirmed that the Philippines is moving into a more connected and opportunity-rich phase of digital growth. Globe President and CEO Carl Cruz said the country’s momentum remains strong despite shifts in the global mobile landscape. “I’m hopeful and optimistic about the Philippine telecom industry because we still have many opportunities ahead,” Cruz said. “We have a young population, strong digital habits, and real demand. We need to further unlock that potential.” Cruz shared these insights at the GSMA Digital Nations Summit Manila, noting that while the contribution of mobile services to GDP has softened over time, the Philippines continues to outperform the global average. The GSMA Digital Nations APAC Report 2025 places the country’s mobile ecosystem contribution at 8.4 to 8.6 percent of GDP, higher than the global benchmark of 7.7 percent. The broader industry also continues to invest at levels well above global norms. Worldwide, operators invest around 16 percent of revenues in capital expenditures. In the Philippines, the industry invests about 37 percent, reflecting sustained expansion to meet nationwide demand. The Philippines remains one of the world’s most active digital communities. Filipinos spend nearly nine hours online each day, placing the country third globally for daily internet use. The Philippines also ranks sixth worldwide in adoption of AI tools such as ChatGPT, showing strong readiness to participate in the digital economy. Tower density remains low in relation to population size. The country has an estimated forty thousand towers serving more than 115 million people. Thailand, with only seventy million people, has around ninety thousand towers. The comparison highlights significant latent demand and the need for more efficient infrastructure builds. Artificial intelligence is expected to place increasing pressure on both wireless and fixed networks. Mobile networks alone cannot support future traffic requirements. AI will require higher-capacity fiber systems, scalable data transport, and lower latency. The development of a national fiber backbone is a critical step toward meeting these requirements, and early work from government agencies is establishing an initial framework. Other Globe leaders at the summit also contributed perspectives on infrastructure evolution, open API adoption, cybersecurity and scam prevention, AI readiness, and digital inclusion. Industry and government cooperation will play a major role in enabling these priorities, especially in areas involving shared infrastructure and standards. The country’s outlook remains positive. The Philippines has a young, tech-forward population and a policy environment that recognizes the importance of digital access. These conditions place Globe in a position to keep strengthening its network, platforms, and digital capabilities that support the country’s growth and help unlock more opportunities for Filipinos.

Globe Telecom further enhances its fiscal position with strong growth from deliberate and efficient investments in its network and other critical infrastructure. With a healthy cash flow position and a sharper focus on digital innovation, the company is proving that sustainable progress is not just about spending more. In the first nine months of 2025, Globe kept operations strong, with EBITDA reaching ₱64.2 billion, fueled by back-to-back quarterly growth. This is equivalent to an EBITDA margin of 52.8%, exceeding full-year guidance and highlighting the company’s prudent cost management. Capital spending eased to a more sustainable ₱31.4 billion, down 23% year-on-year, as Globe moved toward more targeted investments that bring long-term value. Moreover, this is equivalent to 26% of gross service revenues, much lower than prior years and closer to regional levels. These efforts further strengthened the company’s positive free cash flow, ahead of expectations and gives the company more flexibility to invest in areas that make a difference, from improving connectivity to building new digital platforms. “We’ve learned that growth isn’t just about how much you build, but how well you build it,” said Globe President and CEO Carl Cruz. “Our financial strength gives us the space to focus on what truly matters: creating meaningful experiences for our customers and helping communities move forward in the digital age.” Beyond the numbers, Globe’s improved cash generation represents a mindset shift within the organization. The company is moving from heavy capital expansion toward more intentional, high-impact investments in areas such as mobile data, enterprise technology, cloud services, and digital solutions that empower both individuals and businesses. This evolution marks Globe’s readiness for a future where value creation is measured not only by scale but by relevance and impact. Globe’s financial position remains solid, with Gross Debt-to-EBITDA ratio of 2.69x, Net Debt to EBITDA at 2.40x, and a Debt Service Coverage Ratio of 3.74x, comfortably within bank covenant levels. The company continues to align its investments with emerging opportunities in connectivity, enterprise technology, and sustainability, creating a business built for both stability and innovation.  

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Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, has been recognized by Brand Finance as the strongest airline brand in the ASEAN region, underscoring the airline’s growing resonance with travelers and its reputation for value, reliability, and innovation. The award reflects Cebu Pacific’s consistent efforts to make air travel more accessible while strengthening customer trust and loyalty through service improvements, digital transformation, and community engagement. “Being named the strongest airline brand in ASEAN reminds us that our strength comes from our people. We are grateful to our pilots, cabin crew, ground operations, customer care teams, and colleagues across the business who work tirelessly to serve our passengers with care and professionalism. Their collective efforts have strengthened our brand and earned the trust of millions of travelers across the region,” said Candice Iyog, Cebu Pacific Chief Marketing and Customer Care Officer who personally received the award. “We are honored by the trust given to us, and we remain committed to making travel easier, friendlier, and more accessible for Filipinos and travelers across the region.” The recognition comes from Brand Finance’s latest valuation study, which provides a holistic view of brand strength by combining consumer perception and financial analysis. Drawing insights from 175,000 respondents across 41 countries, including 25,000 from the Asia Pacific region, the study measures awareness, consideration, and reputation across 31 sectors, covering 6,000 brands with nine years of data. Cebu Pacific achieved an AAA brand rating and a Brand Strength Index (BSI) score of 86.1. It also recorded an 86% increase in brand value to US$386 million this year from 2024. “Being the strongest airline brand in ASEAN means Cebu Pacific leads the region in these critical drivers of brand equity, outperforming competitors in both customer perception and operational reputation. This strength translates into greater resilience, and long-term growth potential. It reinforces Cebu Pacific’s strong position in the airline sector and the impact of its brand, marketing, and customer initiatives,” said Alex Haigh, Managing Director at Brand Finance Asia Pacific. Cebu Pacific entered the aviation industry on March 1996 and pioneered the “low fare, great value” strategy and has flown over 250 million passengers since inception. CEB offers the widest domestic network in the Philippines with 37 domestic and 26 international destinations, spanning across Asia, Australia, and the Middle East. Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organizations make strategic decisions. Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.

Globe has successfully demonstrated how 5G millimeter wave (mmWave) technology can deliver fiber-like internet performance, without the need for physical cables, using Nokia’s Fixed Wireless Access (FWA) solution combined with Wi-Fi 7. This breakthrough marks a major step forward in next-generation connectivity, with speeds reaching up to 4.3 Gbps, fast enough to power critical operations, boost enterprise productivity, and elevate broadband experiences for Filipinos. In partnership with Nokia, Globe is pioneering the commercial rollout of 5G mmWave in the Philippines. Field tests in Zamboanga City showed the technology’s strong performance even across difficult terrains. At the Marine Battalion Landing Team-1 headquarters in Naval Station Rio Hondo, Globe achieved 4.3 Gbps at a 2.1-kilometer distance, while another test nearly 9 kilometers away still hit speeds close to 1 Gbps. The Philippine Marines are the first to use the technology, relying on Globe’s 5G mmWave to strengthen communications for national security and public service. “We are grateful to Globe, our long-time partner, for continuously supporting the Marine Battalion Landing Team-1 with reliable communications solutions. Through Globe’s commitment to innovation, we have strengthened our connectivity even in the most challenging environments,” said Lt. Col. Nepthalie C. Papa, Commanding Officer of Marine Battalion Landing Team-1, Philippine Marines. “At Globe, we’re always looking ahead, pushing the limits of what’s possible in connectivity,” said Gerhard Tan, Senior Director and Head of Technology Strategy and Innovations. “The success of our 5G mmWave and Wi-Fi 7 deployment with the Philippine Marines proves that advanced connectivity can transform mission-critical operations. Beyond defense, this technology lays the groundwork for a truly digital and connected Philippines.” Globe’s 5G mmWave sites are now live in Zamboanga City, Quezon City, and Rizal province, with plans for wider rollout as compatible devices become more available. The technology opens new opportunities for enterprises, government, and communities—from high-speed broadband for urban and rural areas to private 5G networks that can support industrial automation and secure business operations.          

Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, reported total revenue of ₱87.6 billion for the nine months of 2025, an 18% increase from the same period last year. This growth was fueled by 20.0 million passengers flown, a 14% increase year-on-year, generating a healthy seat load factor of 84.8%. The airline delivered EBITDA of ₱22.2 billion, 26% higher than last year, for a 25% margin, while its core income before tax more than doubled to ₱2.9 billion. With additional gains from spare engines secured from the manufacturer, net income increased to ₱9.5 billion, up from ₱3.4 billion earned in the same period last year. For the third quarter of 2025, total revenue reached ₱24.3 billion, 5% higher year-on-year, despite the seasonal slowdown due to the earlier start of the academic year. The airline flew over 6 million passengers for the quarter, a 1% increase year-on-year. EBITDA grew 11% year-on-year to ₱4.8 billion, while net income amounted to ₱499 million, reversing a ₱173 million net loss in the same period last year. CEB’s growth and margin expansion were supported by an 18% increase in available seat kilometers on an 11% increase in flights year-to-date, as Cebu Pacific continued its transition to larger, higher-capacity, and more fuel-efficient NEO aircraft. By the end of September, the airline was operating over 3,100 weekly flights across 124 routes. “Cebu Pacific delivered a strong year-to-date performance despite seasonal headwinds in the third quarter. This reflects the resilience of our business model, the strength of underlying travel demand, and the discipline of our teams in managing cost and capacity amid an evolving operating environment,” said Michael Szucs, Chief Executive Officer of Cebu Pacific. “We remain committed to making air travel affordable and sustainable for everyone, while ensuring efficiency and reliability as we aim for an even stronger finish to 2025.”

San Miguel Corporation (SMC), through its infrastructure arm, has implemented toll-free access for marked government vehicles mobilized for relief and recovery operations in areas affected by Typhoon Uwan, in line with President Ferdinand R. Marcos Jr.’s directive to ensure the unimpeded movement of government responders across Luzon. SMC Chairman and CEO Ramon S. Ang said the company’s toll operations teams are coordinating closely with the Department of Transportation (DOTr) and the Toll Regulatory Board (TRB) to facilitate the implementation of the President’s order. “Our priority is to make sure responders get to affected communities as quickly as possible,” Ang said. “We have always worked with government in times of calamity. It’s part of our responsibility to help and to make sure aid reaches those who need it,” he added. SMC said tollway personnel have been deployed across its expressways to assist emergency convoys and ensure their safe and unimpeded passage. SMC Infrastructure operates more than 200 kilometers of expressways in Luzon, including the Skyway System, South Luzon Expressway (SLEX), STAR Tollway, Tarlac–Pangasinan–La Union Expressway (TPLEX), and NAIA Expressway. Ahead of Typhoon Uwan’s landfall, the company deployed maintenance crews to inspect and clear drainage systems, secure roadside signages and billboards, and preposition quick-response teams and heavy equipment in flood-prone areas to keep expressways passable. Motorists are advised to observe traffic rules and speed limits at all times, and to exercise extra caution when driving in inclement weather. For more than a year during the pandemic, SMC waived over P230 million in toll fees for medical frontliners across all its expressways.        

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Globe Business is helping retailers, marketers, and supply chain leaders transform the way they engage customers and run operations by harnessing the power of data, MarTech, collaboration tools, and reliable connectivity. At a time when industries face mounting pressure from shifting consumer behavior, rising costs, and operational complexities, Globe Business is emerging as a trusted innovation partner that enables enterprises to thrive in a digital-first economy. Their recent participation across the Philippines’ three most significant retail and supply chain gatherings in 2025: the National Retail Conference & Expo (NRCE), the Retail E-commerce Innovation & Tech Summit by Marketech APAC, and the SCMAP Supply Chain Conference underscored their commitment to the ever-evolving industry. At NRCE 2025, Globe Business through Jenny Echevarria, VP and Head of Enterprise Data & Strategic Services, delivered a keynote that emphasized how businesses can use data and MarTech to effectively build loyalty across all age groups: Baby Boomers, Gen X, Millennials, and Gen Z. “Winning the hearts of each generation means understanding what matters to them, from Baby Boomers to Gen Z, and meeting them where they are. With the right data and MarTech tools, businesses can personalize their approach and build loyalty that lasts,” Echevarria said. This message was further defined by Globe Business’s recognition as one of the Top 10 Best Booths for its showcase of data-driven engagement and digital collaboration tools, highlighting how these solutions empower businesses to connect better with their audience. At the Marketech APAC Summit, Globe Business demonstrated how Inquiro’s audience insights and m360’s omnichannel engagement capabilities enable marketing leaders to maximize reach and turn data into measurable ROI. Google Workspace, complemented with Gemini AI and Agentspace, was also presented as accelerators of intelligent collaboration, enabling marketing teams to speed up content creation and optimize workflows to keep pace with the digital marketplace. During the SCMAP Supply Chain Conference, Globe Business highlighted how supply chain leaders can move beyond efficiency to resilience by leveraging connectivity and collaboration solutions. Broadband and Load Up were positioned as the digital backbone for warehouses, fleets, and offices, while Gemini AI and Agentspace showcased how distributed teams can coordinate more efficiently and make more informed decisions in real-time. For business owners and decision-makers, these integrated solutions mean the ability to build stronger customer relationships, create more effective teamwork environments, and maintain business continuity with always-on connectivity. Globe Business helps organizations go beyond simply adopting technology, co-creating solutions that connect data, people, and processes, enabling enterprises to build resilience and thrive in the digital-first economy. Enterprises ready to take the next step toward transformation can consult with Globe Business to design strategies that harness the power of connections.