BAGUIO CITY — As the ‘ber months approach, the Baguio Tourism Council (BTC) is setting the stage for the holiday season, forming key committees to spearhead activities for the next three months.
During its monthly meeting, BTC Chair Gladys Vergara was entrusted once again with leading the planning of the 2024 “An Enchanting Baguio Christmas” (AEBC) program, with Mayor Benjie Magalong serving as co-chair.
This year’s AEBC is anticipated to bring the Christmas spirit to life with a series of vibrant events in select locations across the city.
“We will soon organize the working committees to ensure that December’s events truly capture the festive spirit and express our gratitude for the year’s blessings,” said Vergara.
She emphasized the importance of fostering responsible tourism: “As we welcome visitors to the city, we must ensure their safety and promote responsible tourism, allowing everyone to fully appreciate what Baguio has to offer.”
Vergara added, “Let’s celebrate Christmas with wholesome, family-oriented events that truly embody the spirit of the Season.”
The AEBC festivities are scheduled to run from November 28, 2024, to January 6, 2025.
In the same meeting, the BTC confirmed several upcoming events, including:
August 28: Media Appreciation Night and Press Briefing September 23: BTC General Assembly and Fellowship Night, featuring Service and Excellence Awards for outstanding media practitioners and broadcasters Program Launch: The launch of the Konsulta Program, providing BTC members and employees with free health, laboratory, and diagnostic services.
Vergara highlighted that the Konsulta Program, a special initiative by PhilHealth, will be made available to BTC members and their employees through a direct arrangement.
“I encourage all BTC members and their employees to take advantage of this health diagnostic program, offered at no cost to them,” she concluded.