As SM marks four decades of growth, it celebrates the relationships that built its legacy—bringing over 3,500 exclusive deals across 88 malls nationwide in its biggest partner-powered shopping celebration yet 

For generations, SM Supermalls has been part of Filipinos’ daily lives. It’s a space for shopping, celebrations, connections, and community. But as lifestyles change, so does SM.

Today, SM Supermalls continues to transform, not just in its tenant mix or infrastructure, but in how it serves, empowers, and grows with the people it was built for.

“SM has always been more than just malls—we are part of people’s lives and journeys. That’s why we constantly listen, innovate, and evolve. Our commitment is simple: to create spaces and experiences where every Filipino can thrive today and, in the future,” said Steven T. Tan, President of SM Supermalls.

At the heart of SM’s transformation is the belief that our greatest strength lies in the relationships we build—with customers, employees, partners, and communities.

𝟯,𝟱𝟬𝟬 𝗘𝗽𝗶𝗰 𝗯𝗿𝗮𝗻𝗱 𝗱𝗲𝗮𝗹𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝟴𝟴 𝗺𝗮𝗹𝗹𝘀 𝗻𝗮𝘁𝗶𝗼𝗻𝘄𝗶𝗱𝗲 – 𝗢𝗻𝗲 𝗦𝗠 𝟰𝟬𝘁𝗵 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻

To mark its 40th anniversary, SM Supermalls is launching its biggest and boldest nationwide promotion yet: a 40-day shopping festival filled with thrilling deals, surprises, and exclusive offers across 88 malls from August 1 to September 9, 2025. With more than 3,500 deals from the country’s most loved brands, every mall visit becomes a chance to discover something new, exciting, and unforgettable.

Expect a vibrant mix of flash sales, anniversary bundles, redemption offers, gamified promos, and surprise giveaways that bring joy to every aisle. Shoppers can also conveniently browse and unlock deals through the SM Malls Online App, making the celebration accessible anytime, anywhere.

More than just a retail event, this milestone is a nationwide thank-you to millions of loyal shoppers who have made SM part of their lives for four decades. Powered by thousands of partner brands, the campaign transforms every deal into a symbol of gratitude and a shared celebration of the SM experience.

𝗔 𝗡𝗲𝘄 𝗘𝗿𝗮 𝗼𝗳 𝗦𝗠 𝗦𝘂𝗽𝗲𝗿𝗺𝗮𝗹𝗹𝘀: 𝗕𝗶𝗴 𝗼𝗻 𝗣𝗲𝗼𝗽𝗹𝗲, 𝗣𝘂𝗿𝗽𝗼𝘀𝗲, 𝗮𝗻𝗱 𝗣𝗹𝗮𝗰𝗲

As SM marks this milestone year, it enters a new era—one shaped by its deep connection to people, a stronger sense of purpose, and a renewed vision for place-making. More than ever, SM is evolving into a platform that uplifts communities, supports livelihoods, and builds spaces that matter. This transformation is most evident in how SM empowers local businesses and creates inclusive economic opportunities across the country.

𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗟𝗼𝗰𝗮𝗹, 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗙𝘂𝘁𝘂𝗿𝗲𝘀 𝗳𝗼𝗿 𝗠𝗦𝗠𝗘𝘀

True to its entrepreneurial roots, SM Supermalls supports Filipino livelihoods through its SM for MSMEs program and nationwide job fairs. Since 2019, the program has helped over 17,000 local businesses overcome barriers like high costs and limited market access through affordable leasing, curated fairs, and digital support. In partnership with DOLE and LGUs, SM also holds regular job fairs, creating thousands of employment opportunities and reinforcing its commitment to inclusive economic growth.

𝗔 𝗠𝗮𝗹𝗹 𝗧𝗵𝗮𝘁 𝗖𝗮𝗿𝗲𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗡𝗲𝘅𝘁 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻

Environmental sustainability is at the heart of SM Supermalls’ operations. Across 48 malls, rooftop solar panels generate clean energy, while water recycling and rainwater treatment systems help conserve freshwater supply. Flood mitigation is supported by catchment basins in 29 malls, while bike-friendly features and electric vehicle charging stations in 69 malls promote cleaner air. Sustainability programs like Trash to Cash, Plastic Waste Collection, and E-Waste Collection encourage tenants and shoppers to reduce, reuse, and recycle. These are reinforced by the SM Waste-Free Future campaign with clearly labeled bins and regular coastal cleanups in partnership with environmental organizations.

Through its social good arm SM Cares, SM engages communities, mallgoers, and partners in collective action for a greener tomorrow. From climate resilience initiatives to educational campaigns and mall-based activations, SM Cares fosters a strong culture of environmental responsibility. More than a corporate goal, sustainability at SM is a shared commitment that empowers Filipinos to protect and preserve the planet for future generations.

𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝗶𝗻𝗴 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗳𝗼𝗿 𝗔𝗹𝗹

SM Supermalls continues to champion inclusivity by creating welcoming spaces and equal opportunities for all. A strong advocate for women’s empowerment, SM supports and celebrates women year-round through impactful programs and partnerships. This commitment is also reflected within the organization, with 65% of SM Supermalls’ workforce and the majority of its leadership team composed of women.

As a visible ally of the LGBTQIA+ community, SM celebrates Pride Month annually with inclusive mall-wide events, advocacy forums, and partnerships that promote acceptance and equality for all.

SM’s inclusivity efforts extend to persons with disabilities through SM Cares programs. In 2025, flagship events gathered record participation: over 40,000 attendees for the ASP Angels Walk for Autism and more than 8,000 participants for the Happy Walk for Down Syndrome. The Emergency Preparedness Forum equips PWDs and senior citizens with disaster readiness tools, while the SM Mall of Asia Arena remains a national model for accessibility. SM also fosters literacy and community connection through Book Nook, a storytelling hub open to all.

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗙𝗶𝗹𝗶𝗽𝗶𝗻𝗼 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲

SM’s transformation also mirrors the evolving lifestyles of Filipino families. The rise of wellness, outdoor activities, and pet-friendly spaces has inspired the development of SM Active Hub—dedicated fitness zones inside the mall that support various sports and physical activities. Highlighted by Pickleball courts and running tracks, the Active Hub promotes movement, bonding, and well-being. This is complemented by SM Paw Parks and Bike-Friendly SM facilities, making malls more inclusive for active and health-conscious communities.

Digitally, SM enhances convenience through the SM Malls Online app, cashless payment systems, and digital directories, ensuring a seamless and connected malling experience. Its growing omni-channel ecosystem allows shoppers to browse, order, and enjoy their favorite brands anytime, whether in-mall, online, or through hybrid options like pickup and delivery.

𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝟰𝟬 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗬𝗢𝗨!

As SM Supermalls celebrates its 40th anniversary, it looks back on four decades of shared milestones, empowered communities, and constant innovation. From its beginnings as a vision to make retail more accessible for Filipinos, SM has grown into a dynamic force shaped by a deep understanding of people’s evolving wants, needs, and aspirations. Today, it continues to reimagine the malling experience through thoughtful design and technology—introducing lifestyle zones, wellness spaces, and smart locators in malls like SM City Laoag, SM City Sto. Tomas, and MOA Sky to make every visit easier, more personalized, and more enjoyable.

Because at its core, SM is built around the evolving lives of its customers. We don’t just keep up—we move forward with you. What you need today, and what you’ll need tomorrow—SM evolves with you, and continues to evolve for you.