LAGUNA, Philippines — The Department of Tourism (DOT) officially launches its newest domestic tourism campaign, “Discover More to Love,” to encourage Filipinos in exploring the country’s hidden gems and emerging local destinations in Sta. Rosa, Laguna, on June 26.

Through more than 3,000 travel deals across hotels, tour operators, airlines, and travel-related industries nationwide, the Discover More to Love program provides Filipinos with easier and more affordable options to explore the country’s tourist attractions.

Speaking at the opening of the Central Philippines Tourism Expo (CPTEX), DOT Secretary Dita Angara-Mathay emphasized that Discover More to Love will strengthen and not replace the current “Love the Philippines” tourism slogan.

“Love the Philippines is still our national tourism brand. [Discover More to Love] is a domestic tourism campaign under that same brand, created to encourage Filipinos to explore more of our own country and discover even more reasons to Love the Philippines.”

More than a traditional discount initiative, Discover More to Love is a nationwide multi-sectoral movement that mobilizes DOT regional offices, local government units, and key private sector partners across accommodations, aviation, online travel agencies, tour operators, and other allied sectors.

The exclusive discounts and packages from the participating companies can be viewed in DOT’s newly revamped website: www.tourism.gov.ph.