BAGUIO CITY – Building on the positive momentum from recent engagements, the Baguio Tourism Council (BTC) has ramped up its outreach to barangays in and around the central business district, with a focus on maximizing the economic benefits of tourism.

Spearheading these efforts, BTC Chairperson Gladys Vergara has been actively engaging with officials from 11 key barangays, emphasizing the need for equitable and inclusive growth.

During her dialogues with barangay leaders from Upper Magsaysay, New Lucban, Lower General Luna, AZCKO, Harrison Carantes, ABCR, Malcolm Square, Upper Market, Camp Allen, Kabayanihan, and Rizal Monument, Vergara highlighted the importance of ensuring that these areas fully capitalize on the economic opportunities generated by the influx of tourists.

“Your barangays are at the heart of where tourism thrives, yet the full economic potential seems unevenly tapped,” Vergara observed.

She underscored the necessity of extending development beyond the city’s central business zones, stating, “Dispersing growth to areas on the periphery is essential. We must leverage tourism’s influence to drive comprehensive and inclusive development across Baguio.”

Vergara also stressed the importance of ensuring that the benefits of growth reach all sectors of society. “Our people, particularly those in lower economic brackets, should experience the advantages of development. Equitable growth accelerates when it is shared, and those most in need should be prioritized,” she added.

The ongoing dialogues are part of Vergara’s broader strategy to promote sustainable and inclusive economic growth throughout Baguio City, ensuring that all barangays, especially those near the central business district, benefit from the city’s thriving tourism industry.