BAGUIO CITY — The Baguio Tourism Council will honor the hard-working members of the media sector with a Media Appreciation Night on August 28th.

This event will coincide with the launch of the Search for Media Service and Excellence Awards, during which the selection criteria and mechanics will also be presented.

This initiative was confirmed during a recent fellowship meeting held by Baguio Tourism Council Chairman Gladys Vergara and BTC G7 Sector representatives (G7-Heritage, Culture, Arts, and Media), who expressed unwavering support for Baguio’s leading media practitioners.

Addressing the media managers, Vergara committed to fully supporting media concerns to uplift the welfare and well-being of those “manning the frontlines of public information.”

“These are times when media work deserves grateful recognition for their selfless efforts in blazing innovative frontiers in flourishing the tourism climate,” Vergara emphasized.

Vergara also endorsed the media sector’s request for the Baguio Correspondents and Broadcasters Club (BCBC) and the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) Baguio/Benguet chapter to use the Visitors Information Center at Burnham Park as a media center for their members.

These groups are currently led by BCBC President Thom Picaña and KBP’s Erickson Ferrer.

Additionally, Vergara assured that the BTC would fully support and encourage promotion planning projects that the local tourism media may engage in.

During the discussions, the media attendees designated Pigeon Lobien as the chair of the Search for Service and Excellence Awards to be given to outstanding media leaders and workers during the BTC General Assembly on September 23rd.

Also discussed was the turnover of existing responsibilities from outgoing BTC media sub-sector representative Jordan Tablac to the new incoming representative Thom Picaña.

“Let’s work together to keep the torch of responsible tourism radiant in our city,” Vergara added.