BAGUIO CITY, Philippines — SM City Baguio recently conducted “Beyond Barriers,” a sensitivity training program that brought together mall frontliners and tenant partners for meaningful conversations and shared experiences aimed at fostering greater awareness, empathy, and understanding.

The initiative provided participants with valuable insights into creating a more inclusive and welcoming environment for all customers—particularly persons with disabilities (PWDs) and individuals from diverse backgrounds.

Through open discussions and interactive learning sessions, attendees gained a deeper appreciation of their vital role in delivering respectful, accessible service.

As part of SM’s ongoing commitment to inclusivity and customer care, programs like Beyond Barriers equip frontliners and tenant partners with the practical knowledge and perspectives needed to better serve the local community.

By actively promoting awareness and empathy, SM City Baguio continues to ensure its spaces are environments where everyone feels seen, valued, and welcome—further strengthening its commitment to delivering meaningful experiences for every visitor.