BAGUIO CITY, Philippines — With a noticeable drop in tourist arrivals, the city government is encouraging visitors to take advantage of the lighter traffic and more relaxed atmosphere in the country’s summer capital.

Mayor Benjamin Magalong said the current situation offers a rare opportunity for tourists to enjoy Baguio City without the usual congestion, especially during peak travel periods like the summer.

“Now is the right time for you to come up to the city of Baguio dahil expect na talagang maluwag ang trapiko natin,” the mayor said in a series of interviews, noting that the decline in visitor numbers has eased traffic conditions across the city.

Known for its cool climate, scenic views, and vibrant culture, Baguio typically experiences heavy influxes of tourists that often result in long travel times and crowded attractions. However, the current dip in arrivals has led to smoother traffic flow and shorter queues in popular destinations.

The mayor expressed hope that more visitors can come up to rediscover the charm of Baguio in a more serene and comfortable setting.

Local businesses, particularly those in the tourism and service sectors, are also expected to benefit if more visitors take advantage of the less crowded conditions.

The mayor assured the public that the city remains ready to welcome guests, with efforts in place to maintain safety, cleanliness and a pleasant experience for all.

“As Baguio faces economic challenges brought by reduced tourist arrivals, we remain optimistic that travelers can help support local enterprises while having a more enjoyable and stress-free visit,” he said. – Aileen P. Refuerzo