CEBU, Philippines — Cebu will welcome sports and tourism industry leaders, government officials, and private sector stakeholders to the Sports Tourism Forum 2026 at NUSTAR Resort Cebu in Cebu City on March 18, 2026.
The one-day forum is supported by the Cebu Chamber of Commerce and Industry, the Department of Tourism Region 7, the Cebu MICE Alliance, and NUSTAR Resort Cebu, with The Freeman as its official media partner.
The forum will feature three rounds of panel discussions on key topics shaping the industry today:
Is the Tourism Sector Doing Its Share in Sports Tourism
Sponsorship Impact on Sports Tourism in Cebu
Achievements & Challenges in Managing Sports Tourism Events
Distinguished guest speakers include Mr. Patrick “Pato” Gregorio, Chairman of the Philippine Sports Commission; Ms. Cleofe Albiso, President of the Cebu MICE Alliance; Ms. Princess Galura, President and General Manager of Sunrise Events Inc.; Dir. Roberto “Robby” Alabado III, Director of the Office of Film and Sports Tourism at the Department of Tourism; Mr. Kenneth Peralta, VP of Investment, Promotions, and Marketing at the Bases Conversion and Development Authority (BCDA); Mr. Andrew Fernandes, Bohol sports tourism organizer; Mr. Marko Kasic, Founder of FundLife International; Mr. Carlo Sampan, Head of MILO Sports; and Mr. Benito “Bong” Bengzon, Jr., Vice President Sports Turismo Alliance, Inc. and Executive Director of the Philippine Hotel Owners Association.
The Sports Tourism Forum, since its inception in 2004, has been held across the Philippines to improve managing and encourage sports events in the country to boost tourism.
Sports events create a positive social, cultural and economic impact for the host city. The series is hosted by Selrahco Management, a strategic marketing and public relations company based in Cebu for Sports Turismo Alliance, Inc., a non-stock, non profit organization, a member of the London-based, International Association of Event Hosts.
Registration to the forum is at ₱2,500.00 on a first-come, first-served basis. The fee includes lunch, one snack, a certificate, and networking opportunities. Interested participants may register online at https://form.jotform.com/250370552303446 or email arantxa.selrahco@gmail.com.
