LA UNION, Philippines — La Union’s beaches are set to come alive and filled with waves of energetic rhythm and vibes as the La Union Surfing Break rides in with more exhilarating sea-side activities, celebrating splash of fun, surf, music, arts, culture, and unity.
The opening program will be held,on October 24, 2025, at the Waves Point, Barangay Panicsican, San Juan, La Union.
La Union Gov. Mario Eduardo C. Ortega encouraged the locals and tourists to join the crowd-drawing activities, saying “we invite our locals, tourists, and surfers to support the La Union Surfing Break, this is our way of showcasing our La Union Agkaysa here in the province.”
“La Union offers more than great surfing, it’s also a place to enjoy our rich culture and heritage. Let us hit the waves and feel La Union,” Gov. Mario remarked.
Now in its 20th year, the towns of San Juan and Bacnotan will once again host the month-long activities, bringing together tourists and locals to experience the province’s rich heritage and lively energy.
For the San Juan Leg, among this year’s lineup of fun-filled activities include surfing competition, beach volleyball, San Juan surf clinic, glow run, pawi-can race, pawi-kite, surfboard painting competitions, Elyu music awards, pet halloween musical concert, afro latin festival, and 90s rewind.
For the Bacnotan Leg, the town will feature a cultural show, zumbacnotan, surfing clinic, beach volleyball, sand castle making, bangkathon, music festival, foam party, surfboard painting competition, rescue olympics, and battle of the bands.
Famous bands Amiel Sol, Sunkissed Lola, and Gracenote are set to electrify the stage with unforgettable music and priceless experience.
LUSB also champions eco-friendly initiatives and responsible tourism, showcasing activities such as eco-booth camp, inter-barangay eco-decor competition, coastal clean-up, mangrove planting, eco-swap project, and clean-up drive.
San Juan Municipal Tourism Officer Riza Joy Abat assured that the town is already geared up for the events, saying “we have partners and coordinated to our local uniformed personnel, government and private sectors, kasama po sila sa meeting at coordination para maayos ang pagcoconduct natin ng activities.”
Bacnotan Municipal Tourism Officer Cheresa Sison also said that preparations are already in place.
“Naplantsa na namin ang preparation with the help of the Provincial Government, our constituents, and very excited sa pagbubukas ng Surfing Break.” Sison affirmed.
The local government units have designated parking areas for spectators and advised motorists to use alternate routes, to avoid congestion on highways near the venue.
The LUSB is seen to generate significant impact on both tourism and the economy of the two municipalities.
The LUSB is scheduled to run until November 2, 2025.
