LA UNION, Philippines — The shores of La Union are set for a weeklong celebration of music, culture, and seaside adventures as the Provincial Government of La Union (PGLU) together with the host municipalities unveiled the lineup of activities and preparations for the return of the La Union Surfing Break (LUSB) 2026 during a press conference with the local media on October 21, 2026 at the Speaker Pro Tempore Francisco I. Ortega Convention Center.
Representing Governor Mario Eduardo C. Ortega, Provincial Administrator Dr. Ramon B. Torres led the press conference alongside Agoo Sangguniang Bayan Member Jean C. Boado, Bacnotan Municipal Tourism Officer Cheresa L. Sison, and San Juan Municipal Tourism Officer Riza Joy A. Abat, who shared their plans and preparations for the upcoming festivities.
The municipalities of Agoo, Bacnotan, and San Juan will host a series of activities from October 25 to November 1, 2026 that will offer visitors opportunities to explore the province’s coastal attractions and experience the local culture and the warmth of community.
The PGLU assured the host municipalities of continued logistical and financial support to strengthen their capacity to implement the planned activities for LUSB 2026. In preparation for the event, the municipalities are finalizing their respective traffic management plans, safety and security protocols, and designated parking areas.
Hotels and other accommodation establishments are also preparing to cater to the expected increase in tourist arrivals during the festivities.
In Agoo, activities will be held at the Agoo Eco Park in Barangays Sta. Rita West and Sta. Rita Central, featuring a mix of outdoor recreation, local food, sports, and entertainment. The lineup of activities includes the LU Agkaysa RC 4×4, Agoo Banchetto, Giant Beach Volleyball, free banca rides, a sandcastle-making competition, live band performances, a beach party, and a cleanup drive.
Bacnotan will turn up the energy with a mix of surf, entertainment and artistic showcases, featuring an Eco Boot Camp, free surf clinic, Rescuelympics, foam party, surfboard painting competition and battle of the bands.
In San Juan, the excitement will continue with a local surfing competition, Pawe-can Race, Glow Run, music festival and surf art installation, and will culminate in the LUSB Finale Concert.
While its waves continue to draw visitors, La Union offers more to discover. Through the Surfing Break, the province brings its local destinations, homegrown businesses and cultural experiences into the spotlight while advancing efforts to protect its natural resources.
As the province prepares to welcome visitors, the celebration also reinforces La Union’s continuing efforts to promote its coastal destinations, strengthen local tourism, and share the culture and hospitality that make the province a favorite getaway.
