Signifying its brand’s importance as a business asset, Aboitiz Power Corporation (AboitizPower) entered the national Top 50 in the 2026 Philippine report of Brand Finance, an independent brand valuation consultancy.
In its debut in the Top 50, the AboitizPower brand ranked 26th in brand value and 42nd in brand strength, joining fellow Aboitiz Group business unit UnionBank in the 2026 list.
Brand value represents the transferable asset value of a brand, while brand strength evaluates a brand’s ability to drive commercial impact versus competitors.
“Beyond its name and logo, the AboitizPower brand is a living expression of the trust, values, and reputation that we’ve built and stewarded over time,” said AboitizPower Vice President for Corporate Affairs Suiee Suarez. “This recognition by Brand Finance highlights that our brand’s strength and economic value resonate with both the people we serve and industry experts.”
AboitizPower was also featured in Brand Finance’s “Brands to Watch” section, reflecting its growing relevance in the Philippine energy sector, which is touted to be the fastest growing sector in 2026 in terms of brand value.
“The Philippine energy sector is one of the country’s fastest-growing industries from a brand value perspective, reflecting its expanding role in supporting economic growth and energy transition ambitions,” said Alex Haigh, Brand Finance Managing Director Asia Pacific.
“AboitizPower’s inclusion among the nation’s top 50 brands demonstrates how companies can create value not only through infrastructure and investment, but also through building a trusted and differentiated brand that resonates with customers, investors, and other stakeholders,” he added.
The Brand Finance Philippines 50 2026 report ranks the country’s strongest and most valuable brands based on a combination of brand strength, stakeholder perceptions, and financial performance.
Meanwhile, AboitizPower has also been named one of the “Top 50 Employers in the Philippines” for the second consecutive year by online job-hunting platform Kalibrr.
“As the Philippine energy sector evolves, AboitizPower has positioned itself at the center of the country’s transition toward more sustainable and technology-driven solutions,” the Kalibrr website said.
“Beyond powering communities, the company has become known for building careers where innovation, leadership, and long-term impact intersect — attracting professionals who want to contribute to work that extends far beyond the office,” it added.
The recognition is based on a data-driven evaluation of employer brand, hiring trends, industry impact, and insights from job seekers, recruiters, and third-party sources.
