BAGUIO CITY, Philippines — In support of families affected by the recent earthquake in General Santos City, SM City Baguio joins the Operation Tulong Express (OPTE) initiative of SM Supermalls to help provide assistance to impacted communities.

Customers and mall visitors may extend their support through cash donations at the Operation Tulong Express donation booth located at the Lower Ground Level of SM City Baguio.

Donations gathered through the initiative will go toward relief efforts in coordination with the Philippine Red Cross to help affected families and communities.

Those who wish to directly send assistance may also course their donations through the Philippine Red Cross.

The initiative reflects a shared effort among communities, partners, and volunteers to help provide timely support and assistance to those affected by the disaster.